44 Kms from Konark is Pipli, a centre for applique work, which depict the essence of Oriya culture. It is also known for colourful and original awnings, canopies, garden and beach umbrellas, shoulder and handbags etc. The cocktail effect of the colours is certainly a feast for the eyes. Pipli, Orissa's appliqu capital, announces itself with loud colourful splashes of bright colour in the shop fronts. All kinds of handiwork are on sale in shops that line both sides of the main highway. Tour buses generally halt here for shopping.