Craft Travel Group

Prior to his career in travel, Adam G. Carter studied abroad in Europe and Latin America, and received his MBA in International Marketing from NYU (spending a semester in Rio de Janeiro at UFRJ/ COPPEAD). Afterwards he spent several years in New York on Madison Avenue in the advertising industry, honing his skills in product development and promotion. Looking to combine his love of travel and marketing, he left advertising and in 1984 opened Brazil Nuts Tours, a company dedicated to creating innovative special interest tours. Under his direction, Brazil Nuts Tours became recognized as a leader in such key travel segments as Ecotourism, cultural tours and corporate meetings and incentives. His love of Brazil and passion for tourism led him to explore the country widely, making his company the first to offer destinations, itineraries and properties off the beaten track. In 2007 Adam was elected Chairman of the Brazil Tour Operators Association, the leading association of travel companies selling Brazil in the US, whose members represent 90% of all package tours to Brazil sold in the US.